Intel was never a storage company. It’s not a bad idea for a processor manufacturer to get into storage; if you can process and store the data, that’s worth more than just processing. But as the company has struggled to maintain a lead against its major competitor AMD, sticking to one thing might be better.

Intel announced it will sell it’s NAND business to SK Hynix for $9B. This is just weeks after SK Hynix released the first DDR5 RAM sticks. While the scale of the deal may seem huge, for Intel it’s a definite loss. The company never made money from NAND sales, though their SSD performance was regularly top-notch.

In fact I have one of the original 80GB gen-1 drives and it’s still going strong 6 years later. At that capacity it stores 2 games and a backup of all web documents in case the internet ever shuts down, but hey, storage is storage.

So while it’s a (bittersweet?) goodbye, this should be a positive driving force for Intel to refocus on its core business. After failing to scale to compete with AMD fast enough, and with major partners moving to ARM architecture over x86 (cough Apple cough), time is critical. Intel may be the goliath in processing, but the world is changing fast. Moving into graphics processing may prove to be the better lateral direction.